Bio-Oil announces the launch of its ‘Labor of Love’ campaign, a nationwide initiative that celebrates Labor and Delivery teams.

The campaign recognizes the service, kindness, and selflessness hospital staff, including obstetricians, anesthesiologists, techs, doulas, nurses and more.

Bio-Oil is a long-time skincare staple for expecting and new moms—and the brand is  the brand is gifting custom care packages to Labor and Delivery staff at some of the busiest Labor and Delivery floors at hospitals nationwide.

Bio-Oil has also partnered with Olympic gymnast, entrepreneur, and soon-to-be mother of three, Shawn Johnson East (shown above), to surprise the Labor and Delivery staff at Williamson Medical Center, a local hospital in her hometown of Nashville. She delivered custom care packages to the staff.